Analysis of the
Media's Use of Techniques in Public Persuasion

A Media Awareness Project

The Documentary Film

The film focuses primarily on the work established by the late Alex Carey regarding his theories on Corporate Propaganda and its effects on Democracy.  The film takes the audience on a journey from the late 1800’s beginning with the Protocols of the Learned Elders of Zion, one of the first known written texts proven to be a forgery in order to spread antisemitism, and then taken through World War I and introduced to the Creel Commission, where the establishing ideas of public relations were essentially first introduced.  Following World War II, the film gradually evolves into our present day, re-visiting some of the most current historical events that have taken place including our last Presidential Election and explores society’s current structure as a proposed democracy in a capital driven economy.

Key individuals discussed in the film are
Walter Lippmann, Edward Bernays, Ivy Lee, Adolf Hitler, Joseph Goebbels, Harold Lasswell, and Wilbur Schramm, among others.

Significant events that the audience is exposed to include the establishment and disbandment of the Institute for Propaganda Analysis (IPA), which includes the study of the seven techniques identified as propaganda; the post-war establishment and development of Communication Studies in Universities through the funding of government agencies; and the establishment of Policy Institutions in the United States and abroad.  The mediums and methods of propaganda such as news print, radio, television, the corporate conglomerates of the 1980’s and 90’s, news programming, and the Internet will all be explored in depth. Through interviews with a specialized panel of individuals within politics, government, academia, public relations, and social psychology along with actual historical footage, the audience is taken through a voyage of propaganda’s history and its techniques and influences on our American society and then brought current to the issue of Network Neutrality, concerning its stability as one of the only means by which information is accessed freely.

Through the understanding of the material presented in the film, the audience will have a clearer perception of the common manipulation and indoctrination that occurs through corporate media encouraged by governmental laws, and invites them to critically think about the information presented to them. They will be urged to support the availability of independent media outlets offered by a neutral broadband network, while offering ways by which they can contribute positively to maintaining an open awareness of media assimilation.

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